FVC launches its new partner programme

Dharmendra Parmar, GM Marketing, FVC

FVC, the leading Value Added Distributor in the region, today announced the launch of its partner programme, Cheer, which stands for Channel Enablement, Empowerment and Rewards, created to assist and motivate its partners across MENA to capitalise on opportunities rising from the adoption of new emerging technology.

The programme will focus on demand generation for products and services in enterprises segment, apart from educating its partners with knowledge to differentiate themselves from competition and ensure high profibility from selling new emerging technologies.

Dharmendra Parmar, GM Marketing, FVC added, “Emerging technologies like cloud computing, unified communications, threat management, network optimisation can be an important differentiator in businesses today. The market for advanced technologies in the region has never been greater than today. Cheer is designed to maximize joint business opportunities by teaming up with us and our vendors. We have designed the programme to enable, empower and reward our partners for investing in and exploring new market segments, creating new revenue streams.”

The programme is categorised in three levels of partnership called: Mega, Giga and Tera. Mega partner will provide access to FVC’s extensive range of products with access to pricing and product information. The Giga partner is the next level and give partners priority access to FVC’s Channel and Partner Sales resources, induction to its business planning and marketing support with agreed business plans. The Tera partner is the highest level of partnership with FVC providing priority access to its Channel Partner Sales and Pre-sales resources, access to Demos & NFRs, Joint Marketing activities, Rebates & much more on agreed investments and business plans.

“Depending on the level of partnership, our partners will receive commercial support and project protection,” added Parmar. “This includes joint customer visits, commercial briefings, newsletters, pre-sales support and presentations. We also provide lead generation, demos, POCs/evaluations and access to FVC’s partner portal.”