SteelSeries partners Geekay Distribution for the region

SteelSeries, the leading name in the gaming peripherals, today announced the appointment of Geekay Distribution as the exclusive distributor for the region. SteelSeries will offer its complete suite of its gaming peripherals including headsets, keyboards, mice, and surfaces to gamers in the Middle East.

“We’re excited to be working with an established and well-recognized distributor like the Geekay Group” said Flemming Gyldenhammer, Regional Sales Manager, SteelSeries. With this partnership, we’re expanding our global presence and more importantly, gamers in the Middle-East will now have access to our products.”

Geekay distributes the entire video games category for several power retailers and hypermarkets along with strong relationship with hundreds of independent game retailers in the region, apart from having a strong retail presence throughout 14 independent game stores spread across three countries namely UAE, Oman and Bahrain.

“Our partnership with SteelSeries will not only expand Geekay’s portfolio of gaming hardware, but is also providing customers in our region with direct access to award-winning, and internationally recognized products that are used by professional gamers from around the globe,” said Kishan Deepak Palija, Managing Director, Geekay Distribution.

Geekay represents several key gaming brands exclusively in the region including Nintendo, Licensed PlayStation, Duracell Gaming and Licensed Xbox 360, to name a few.