Monitor major AOC continued its march in the region and opened another frontier of its growth in the Middle East region by appointing Afaq Ahmed as its new Country Sales Manager for the Saudi Arabia market. With this step, AOC hopes to expand its operations all across the Kingdom by working closely with distributors to raise the brand’s profile and enhancing the existing channel presence.
Suchit Kumar, DGM, Sales MENA & CIS Central Asia, said: “We are happy to welcome Afaq on board at AOC. The appointment of Afaq is just the first step of our expansion in Saudi Arabia. We value his considerable experience in the Saudi market which will help in expanding our base.”
Ahmed comes with over 17 years’ of IT distribution experience in the Saudi Arabian market. Prior to joining AOC, Afaq has worked with Asbis and has also held roles with several other distribution companies. Ahmed will be reporting directly to Suchit Kumar.