Thierry Nicault, Salesforce’s Area Vice President and General Manager for the Middle East, discusses the importance of AI and reveals three ways to keep humans at the helm of AI to harness the power of innovation without exposing them to dangerous risks.Read More…
Salesforce has announced the beta availability of Einstein Copilot for Tableau, a new capability designed to help users in every role and function explore data with AI assistance. Businesses tend to distribute insights from data in reports and dashboards created by expert analysts. Dashboards created in Tableau are visual andRead More…
Arada is expanding its use of Salesforce solutions, tapping the power of generative AI to transform its ability to utilise data, manage its operations, and boost customer experience across its operations. The fast-growing developer – which has launched five residential communities across Dubai and Sharjah and delivers services such asRead More…
The use of generative AI in the workplace is surging in the UAE, with 40% of workers already having implemented or experimenting with the technology, compared to just 28% of workers globally, according to Salesforce’s generative AI snapshot research titled “The Promises and Pitfalls of Generative AI at Work”. InRead More…
Salesforce has released its State of Data and Analytics report with key trends from over 10,000 analytics, IT, and business leaders across 18 countries, including the UAE. The report highlights trends impacting data leaders including strategies used to navigate rapid advancements in artificial intelligence (AI), challenges organizations face in realizingRead More…
The uses of technology and AI for business are endless and fascinating, but when you zoom out, what are the real implications for society? Here’s how some of Salesforce’s top minds see 2024 playing out. 1. AI will be used as a force for good, but only with equitable access.Read More…
At AWS re:Invent, Amazon Web Services (AWS), an Amazon.com, and Salesforce, the AI CRM, announced a significant expansion of their long standing, global strategic partnership, deepening product integrations across data and artificial intelligence (AI), and for the first time offering select Salesforce products on the AWS Marketplace. The expanded agreementRead More…
Salesforce leaders are on the front lines of the latest trends, technologies, and challenges impacting businesses. They bring expertise and insight from market analysis, customer conversations, and more to help reveal what tomorrow might bring. Desk workers estimate generative AI will save them five hours per week. This presents an excitingRead More…
Veeam Software has announced it has launched Veeam Backup for Salesforce v2, available on Salesforce AppExchange Veeam Backup for Salesforce eliminates the risks of Salesforce data and metadata loss from human, integration, and corruption errors. This newest version from Veeam — the #1 data protection provider — extends support for multiple clouds, providesRead More…
Salesforce has announced general availability of MuleSoft’s Anypoint Code Builder, which uses trusted generative AI to help developers reduce costs and speed up software development cycles. Why it’s relevant: Businesses are racing to develop software that can power their business applications, but 80% of IT leaders say integration challenges slow theirRead More…
Luxury developer Emaar Misr, a subsidiary of the UAE’s Emaar Properties, is driving digital innovation with AI-enabled smart city solutions at Marassi, a 6.5 million sqm luxury development on Egypt’s north coast, thanks to a collaboration with Salesforce, the global leader in customer relationship management (CRM). Emaar Misr has deployedRead More…
Taking part for the first time at GITEX 2023, Salesforce, the global leader in customer relationship management (CRM), will present its new Einstein 1 platform and Einstein Copilot, the AI assistant for all CRM applications. As the first event to showcase Einstein 1 after the company’s launch event at DreamforceRead More…
