Hewlett Packard Enterprise (HPE) has announced two new appointments in the HPE Aruba Networking EMEA leadership team. Effective 1. February, Dubai residents Hemayun Bazaz and Graeme Kane have taken on the EMEA roles of SMB director and sales director of hospitality business development. An accomplished senior sales and business developmentRead More…

Hewlett Packard Enterprise hosted its annual Distributor Partner Conference (DPC) at the Intercontinental Dubai this week, bringing together distribution partners from all over the world. At the conference, HPE’s leading distributors will hear from key figures of the HPE organization and explore new opportunities and selling strategies across HPE’s broadRead More…

Hewlett Packard Enterprise has announced updates to HPE Partner Ready Vantage, the program designed to better enable partners to deliver as-a-service solutions. The updates include: [RC1] [RC2] comprehensive Centers of Expertise, new competencies and an evolved competency framework, and tools and offerings that drive repeatable profitability and foster deep, long-standingRead More…

Hewlett Packard Enterprise (HPE) is exhibiting an electronic waste art piece featuring “Burj Khalifa” created by the visual artist Deniz Sağdıç, an esteemed Turkish artist who is known for her use of thought-provoking materials to make her art. The piece of art, made entirely of HPE electronic circuit board parts,Read More…

Hewlett Packard Enterprise has announced a significant expansion of offerings and innovation across its HPE GreenLake edge-to-cloud platform, hybrid cloud services, private cloud portfolio, and partner ecosystem. HPE closes OpsRamp acquisition; solution is now available as a SaaS offering on the HPE GreenLake platform, providing customers with AI-driven operations forRead More…

Hewlett Packard Enterprise has announced that it has entered into a definitive agreement to acquire OpsRamp, an IT operations management (ITOM) company that monitors, observes, automates and manages IT infrastructure, cloud resources, workloads and applications for hybrid and multi-cloud environments, including the leading hyperscalers.  Gartner estimates ITOM to be anRead More…

New predictions from Aruba outline five ways retailers will turn to technology to meet and exceed evolving customer expectations New predictions from Aruba, a Hewlett Packard Enterprise company, revealed at NRF 2023, detail how retailers will leverage technology to get ahead of evolving customer demands and operational challenges over theRead More…

Hewlett Packard Enterprise (HPE) has announced the launch of its new Emirates & Africa organisation, bringing together the United Arab Emirates (UAE) business with the Africa businesses, effective 1st November. The new organisation will be led by Ahmad Alkhallafi, who will oversee HPE’s Operations within United Arab Emirates and theRead More…

Hewlett Packard Enterprise company Aruba and Siemens have announced a strategic partnership in the UAE, focused on bridging the Operational Technology (OT) and Information Technology (IT) worlds. Based on the complementary portfolios, Siemens and Aruba, working in close collaboration, are able to support customers with highly reliable, secure and insightfulRead More…