Mitel expands into Africa in partnership with Kenya’s Mart Network
Mitel has partnered with Kenya based value-added distributor, Mart Network to launch remote working & mobility solutions in Africa. Following disruptions caused by the Covid-19 pandemic, in the new normal, spending has shifted more towards healthcare and education generating heightened demand for a scalable Unified Communication as a Service (UCaaS) portfolio to serve their remote workforce.
“Right now, there is a need for flexible home working solutions. The market is ripe for collaborative communication and remote working solutions, smart digital workspaces as well as endpoint security and management solutions”, said Asif Khan, Channel Director, Middle East and Africa.
“Healthcare, education, hospitality, contact centre, SME and mid-market, as well as cloud business, will be the key focus areas for Mitel this year. We create our marketing strategy built around those segments to effectively communicate with our end customers and partners”, he added.
The partnership comes at a time when Unified Communication (UC) service providers are experiencing demand for a scalable UCaaS portfolio, which comes at a low cost with a strong presence in instant messaging, mobility, and conferencing services. Original Equipment Manufacturers (OEMs) in the region will also focus on the mid-market and small-to-medium business segments to expand and reduce the dependency on large enterprises.
“Mart Networks has a place for every vendor represented in the collaboration space. Our role is to understand the customer’s business and create a seamless value proposition throughout the collaboration value chain”. Says Moiz Maloo, CEO Mart Networks.
The main driving force behind UCaaS is mobility. Employees today are no longer restricted to traditional office spaces and prefer to work from home and on the go. As such, UCaaS assumes new importance in the organization to stay connected with employees, as the landscape of the traditional office environment changes dramatically.
“Cloud UC makes more sense for large organisations, because their markets are spread over different geographies and diverse user communities, and their communications are unlikely to change for the foreseeable future. With growing concerns on recession and a volatile world economy, the focus of big firms today has been on cost-cutting and reducing expenses as much as possible”, added Khan.