Comstor Middle East expands its relationship with Cisco as it bags the distribution rights for Saudi Arabia in addition, to their existing distribution contract for various other countries in the Middle East region.
Steve Lockie, Group Managing Director, Westcon-Comstor Middle East, said, “We at Comstor are proud to be a true extension of Cisco in the marketplace, working closely with partners to build their Cisco business. Through our in-depth understanding of Cisco’s channel, we give partners unmatched insight into its technology, solutions and programmes. We plan to leverage our existing local offices, supply-chain and credit facilities, and build a dedicated Comstor practice with a Cisco-only focus.
“Our globally recognised programs combined with our on-ground understanding of the market in Saudi Arabia will offer customised value-added services that address the needs of the channel. Our teams are passionate about helping partners grow their Cisco business by realising opportunities for new and recurring revenue.”
Cisco Saudi Arabia Managing Director Salman Faqeeh, said, “We are delighted to add Comstor to our distribution family in Saudi Arabia and excited about the opportunity this presents to our channel community. Our Cisco resellers rely on our distributors not only in sourcing Cisco products and solutions but as certified experts and reliable advisors throughout their customer engagements.”
With a significant footprint across the Middle East region, Westcon-Comstor offers channel partners distribution services that include global logistical capabilities and a wide range of value-added services, such as Professional Services and Marketing as a Service (MaaS) that revolve around the unique EDGE framework.
Westcon-Comstor also offers integrated Digital Distribution Platforms such as PartnerView, delivering the commercial technology integration and automation that partners need to grow and thrive.