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Cisco to hold its Small Business Partner Summit virtually
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Cisco to hold its Small Business Partner Summit virtually

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Cisco’s Small Business Partner Summit is taking place virtually this week, outlining the importance and growth potential of the small business sector across the Middle East and Africa.

Hani Raad, General Manager of Small Business at Cisco MEA

Small businesses account for 44% of all IT spending and continue to outpace traditional enterprise growth. On Tuesday 2nd March, summit attendees will be provided with insights into Cisco Designed – a tailor-made portfolio which delivers simple, secure and flexible products, available at competitive price points to help small businesses to thrive.

Participants will also learn about Cisco’s Partner Programs, incentives and rewards to expand their own business offerings, while simultaneously empowering small business customers in their endeavours to leverage digital solutions.

“The pandemic has intensified the digital divide that was already present in the small business market, and it is pushing companies to accelerate their digitization agendas,” said Hani Raad, General Manager of Small Business at Cisco MEA. “Businessowners are realizing that digitization is essential, not only to ensure continuity today, but to secure future growth and resiliency. With our growing portfolio of software and hardware solutions for small businesses, alongside tailored advisory, Cisco is playing a pivotal role in empowering the sector to thrive – at times of crisis and beyond. We look forward to sharing key learnings from the past year and exploring new growth opportunities at the Partner Summit.”

Indicating strong progress and understanding of the importance of investing in technology, IDC’s META DX Survey notes that 60% of small and medium businesses in the region have brought forward their digital transformation roadmaps by between 1 to 2 years. This acceleration has led to significant growth on digital and non-digital IT spending. Cisco notes growing spend on areas including advanced malware protection, intent-based networking and intelligent meeting spaces.

At the Small Business Partner Summit, attendees will hear from local and global experts on research, advisory and digital transformation services designed to navigate opportunities and challenges. Attendees will also learn how to adapt to the current climate and futureproof their business offerings while empowering small business growth.

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