Bango and TPAY MOBILE have formed a strategic partnership to increase access to digital commerce. This partnership simplifies and accelerates entry into new markets for online merchants by connecting platforms and pooling operational expertise.
By collaborating with TPAY MOBILE, Bango’s merchant partners will more quickly be able to gain access to an estimated 1.5 billion people, thanks to the massive footprint of carrier billing and wallet providers TPAY MOBILE has in Africa, the Middle East and Turkey, which are now available through the Bango Platform.
Paul Larbey, CEO of Bango, said: “This partnership significantly increases the value of the digital commerce ecosystem for customers of both Bango and TPAY MOBILE. It accelerates Bango towards a key goal, to put people at the center of commerce by enabling financial inclusion for everyone.”
Through the partnership, Bango and TPAY MOBILE will leverage their technology and increase operational capacity to simplify the path for online merchants to launch into Turkey, Africa, and the Middle East. Bango and TPAY MOBILE’s partnership gives more opportunities for mobile network operators in Africa, the Middle East and Turkey to capitalize on customer demand for online content and services.
Bango will also expand through TPAY MOBILE its purchase behaviour targeting technology – Bango Audiences – to include more countries in the region, where acquiring users that have the ability to spend in-app has been difficult for marketers before.
