AppFlyer to support local marketers in executing effective mobile marketing campaigns

AppsFlyer is furthering its commitment to the Middle East, as it looks to support local marketers with the tools and data required to develop and execute effective mobile marketing campaigns. Having successfully raised US$210 million from a Series D funding round in 2020, led by General Atlantic, with a late-stage extension from Salesforce Ventures, AppsFlyer is keen to grow its presence in the region, and capitalize on one of the most mature mobile markets.

Paul Wright, Managing Director UK, FR, ME & Turkey at AppsFlyer.

“Our commitment to representing the marketer’s interests by providing accurate, unbiased attribution data has garnered the trust of many of the region’s leading brands. With several businesses in the UAE, and the wider Middle East, having pivoted to digital-first engagements — a trend that was only accelerated by COVID-19 — AppsFlyer sees great opportunity to support an already thriving mobile industry,” said Paul Wright, Managing Director UK, FR, ME & Turkey at AppsFlyer.

AppsFlyer’s expanding suite of products are rapidly becoming a core component of marketing tech stacks, and include holistic attribution, marketing analytics, fraud protection, incrementality measurement, and customer experiences and engagement tools. In 2020 AppsFlyer launched two new products: Xpend — a cost aggregation solution that extracts cost data from any source, and accurately calculates ROI across the entire marketing journey; and Incrementality — which helps brands test and prove incremental lift of their marketing campaigns.

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