Mindware announced today the signing of a distribution agreement with Mitel. As per the agreement, Mindware will market, distribute and service the entire range of Mitel’s cloud and premises-based Unified Communications and Collaboration (UCC) solutions across the Gulf region.
With Mitel looking to increase its footprint in the region, Mindware will provide its more than 2,000 Gulf partners access to the vendor’s solutions. The distributor will also actively seek to recruit new partners having strong capabilities in business software integration, unified communications, cloud computing, mobility, and virtualization. As part of the ramping up process, Mitel will extend full support and conduct training and enablement sessions for the Mindware team. In addition, Mindware will set up a Mitel ‘demo lab’ to enable partners to ‘test drive’ the solutions and get an in-depth understanding of the product technicalities.
With Mindware betting heavily on the Cloud this year, they see a tremendous potential opportunity for the regional adoption of Mitel’s cloud communications offerings. The VAD will be soon be listing Mitel’s cloud solutions on its newly launched cloud marketplace.
Feras Zeidan, Managing Director, Middle East & Africa at Mitel said, “Mitel MEA is honoured to build another growth milestone pillar and sign a regional GCC distribution agreement with Mindware. I am convinced that our new partnership with Mindware will fulfil the partners’ voice, video, UC & CX projects profitably and into the cloud. While working with Mindware’s in-country teams on enablement, fulfilment & post-sale support, our partners & customers will get local value addition, better design services, middleware integration, training and support. In partnering with a solid VAD like Mindware, technology partners will also gain faster fulfilments, fit-for-purpose solutions & roadmap entry into our software & services world.”
“The Mindware & Mitel partnership in the Middle East and Africa is extremely strategic in terms of executing our strategy for hospitality, healthcare, contact centre & SME/ mid-market. We are creating our go-to-market with Mindware, built around these segments to effectively communicate with partners. Channel enablement, trainings and PoCs will be very instrumental in building strong channel landscape with Mindware for Mitel business,” concluded Asif Khan, Channel Director, Middle East & Africa at Mitel.