Extreme Networks to double its investments in the Middle East
Extreme Networks today announced the expansion of its operations and investments in the Middle East. Following the recent appointment of Maan Al-Shakarchi as Regional Director for the Middle East, Turkey, and Africa (META), Extreme has expanded into new regional headquarters in Dubai and is set to grow its sales, channel, and marketing teams in the region.
Extreme Networks has set its sights on the Middle East to help partners and customers on their path to the autonomous enterprise with its cloud-driven, end-to-end networking solutions. The company is also placing emphasis on strengthening relationships with its regional distributors and engaging new channel partners. This strategy will enable Extreme to build on the momentum it has established across META.
Extreme’s extensive portfolio of edge, campus, and data center technology is deployed by organizations of all sizes, operating across all sectors. Solutions include physical wired and wireless network infrastructure, such as advanced routers and switches and state-of-the-art Wi-Fi access points, as well as powerful analytics, network management, control, and visibility software. ExtremeCloud IQ, the industry’s first end-to-end cloud management application, helps organizations automate their network, from the IoT edge-to-the data center, while solutions like Extreme Fabric Connect, Extreme Management Center, ExtremeControl, and Extreme Defender for IoT provide organizations with full visibility of all network operations and the means to protect themselves from cyber threats with hyper-segmentation and access control.
Most recently, Extreme announced a new cloud-enabled retail solution, Extreme Retail Select, curated cloud technology packages designed to remove the cost and complexity associated with selecting, buying, building, deploying, and managing network services at retail locations. Customers can also leverage a unique interface that delivers end-user data, such as dwell times, loyalty information, and site flow that supports marketing and sales initiatives to drive better business outcomes. The company also recently announced new capabilities for its Extreme Fabric Automation software to augment enterprise IT teams and reduce human error. The solution now automatically manages the validation, testing, and operation of data center fabric networks while, at the same time, providing critically important network reliability and resiliency.
“Extreme has an established brand reputation in the region and we regularly feature in analyst reports as a leader in the enterprise wired and wireless LAN markets, as well as an innovator in fabric networking, Wi-Fi access solutions, cloud-management, and IoT security. We have a strong value proposition for the many innovative enterprises that are looking to enhance customer outcomes and drive business growth by embracing advanced technologies such as Wi-Fi 6, AI, machine learning and IoT. We are therefore deepening our commitment and support for our regional customers and partners by doubling our investment in this market. This marks the beginning of a new chapter in Extreme’s role in the META region and I am incredibly excited to play a crucial part in this.” said Maan Al-Shakarchi.