Home Africa Focus 1MORE appoints Syntech as distributor for South Africa
1MORE appoints Syntech as distributor for South Africa

1MORE appoints Syntech as distributor for South Africa

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South African distributor, Syntech has partnered with leading consumer audio company, 1MORE to expand its customer base in South Africa, as the company marches to become a leading international headphone brand.

1MORE specialises in acoustic design and development, smart software and wearable audio products. The brand has shipped over 65 million headphones globally in over 28 countries since its creation in 2013. 1MORE products have received multiple industry and design awards, including prestigious CES Innovation awards, RedDot, iF Design awards and other major industry accolades. 1MORE recently received the CES 2019 Innovation Honoree Awards for its Triple Driver BT In-Ear Headphone, and its Spearhead VR BT In-Ear Gaming Headphones.

“We are delighted about launching 1MORE in South Africa. The audio market is very competitive, but there is something very special about this brand,” says Ryan Martyn, Co-Founder of Syntech. “1MORE has consistently achieved the perfect mix of innovation, quality and accessible price points with its products. This has helped the brand to claim its place as a market-leading global audio brand,” added Martyn.

The 1MORE Acoustic Research Center co-operates with acoustic experts and four-time Grammy-winning sound engineer Luca Bignardi, ensuring professionally tuned audio. This also facilitates focus on innovative developments in Nanometer-grade speakers, innovative driver materials, hybrid ANC with adaptive tracking capabilities, HRTF (Head Referenced Transfer Function), and 3D recording.

1MORE’s product offering is refined into five distinct ranges: HiFi, Stylish, Gaming, Fitness and Classic. Each range features a distinct take on traditional headphone requirements, while maintaining a dedication to innovation. For instance, the HiFi range features the Quad Driver E1010 In-Ear Headphones – the world’s first THX Certified headphones. Conversely, the Stylish range features the Stylish True Wireless E1026BT-I Qualcomm aptX Bluetooth 5.0 In-Ear Headphones.

Syntech sources industry-leading technology products from around the world and offers resellers the growth opportunities associated with supplying these directly to local consumers. “This is exactly why we chose Syntech to become our exclusive distributor for South Africa. Their commitment, dedication and passion to work with all types of up-and-coming and established brands is second to none. We’re very confident in Syntech’s ability to help educate both their partners and end-users about who 1MORE really is, and what we stand for in the market. We’re really excited to show people what they’ve been missing out on,” said Tom Rawes, EMEA Marketing Director of 1MORE.

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