DCC to distribute Alienware in South Africa

Leading South African distributor, Drive Control Corporation (DCC) recently announced that it has been appointed as the official distributor for the Dell EMC Alienware PC gaming series.

According to the findings by a research company, Statista the value of the console gaming market in South Africa in 2021 is estimated to be worth nearly R812 million as against R754 million in 2016. With this new partnership cemented, Dell EMC expects to strengthen its position in the gaming business in South Africa.

Heinrich Pretorius, Dell EMC consumer product specialist at DCC said, “This represents an important move in a marketplace that continues to show noteworthy growth. The PC gaming market is a core focus for us and the company expects it to grow over the next five years, Offering the range to the channel enables our resellers to proactively pursue opportunities in this exciting marketplace that continues to show exciting growth.”

 

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