OMA Emirates participates in Seamless Middle East

OMA Emirates Group, a provider of cutting edge technology for the payment industry, will showcase its new and innovative technology in the mobility payment solutions which are witnessing an increasing uptake in the Middle East at Seamless Middle East 2017. The company will also demonstrate its range of products and solutions that cater to the banking and finance, transportation, retail and e-commerce sectors at the exhibition to be held at the Dubai World Trade Centre on May 1st and 2nd at Stand H30 in Hall 4-5.

Niraj Sangal, Group CEO, OMA Emirates
Niraj Sangal, Group CEO, OMA Emirates

“Seamless Middle East 2017 will be the perfect avenue for us to showcase our new range of products and solutions. They are specially designed for the retail, hospitality and transport sectors. In an attempt to target these business, we have launched the iSMP and iCMP range of PoS machines that provide payments anytime and anywhere within a store, hotel or restaurant, transport, etc,” said, Niranj Sangal, Group CEO, OMA Emirates.

“The exhibition attracts the right audiences and we will also take the opportunity to launch the OMA POS Heart Beat, a PoS monitoring tool that monitors and tracks deployed PoS terminals for connectivity, maintenance and necessary alerts. The only solution of its kind in the Middle East, it is an independent system that works with all types of terminals,” Sangal added.

Another area of focus at Seamless Middle East 2017 will be the OMA Emirates’ home-grown Nano Switch and Nano Perso solutions that tackles the needs of the banking and financial services for central and instant issuance requirements. A key demonstration area will highlight the acceptance of the Emirates ID by banking and financial institutions.

The Middle East is seeing an increasing number of organizations building on their loyalty programmes, OMA Emirates will also showcase it’s ‘Benefit Beyond’ common branded card that hosts multi loyalty programmes. The platform allows card holders to avail of points across multiple outlets including airlines, supermarkets, entertainment, etc. It is not restricted to redeeming points within the same store or chain of stores where the purchase is made. The first of its kind regional concept provides the option of white labelling for customers to have their own loyalty cards but runs on the ‘Bazaar’ common platform.

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