At Sign & Graphic Imaging Middle East (SGI) 2017, HP showcased its latest large-format products and solutions that demonstrated business and costs benefits to print service providers.
The HP stand featured a custom-built lounge area decorated with latex printed materials, which demonstrated the printing capabilities of its latest products, catering to the interior design industry.
Michael Smetana, Head of Marketing, Graphics Solutions, HP Europe, Middle East & Africa added: “The interior & design industries are growing at considerable rates, with companies in the UAE spending up to Dh300 million, taking the top spot in the GCC on interior design expenditure. This proves there is great potential for manufacturers to introduce new and innovative technologies to meet this growing demand.”
HP’s latex printing technology allows for businesses to transform the walls of residential, commercial, and consumer spaces, offering a new innovation to interior designers and decorators. The installation on the stand is of a lounge room decorated with latex printed application.The floor graphic, canvas, wallpaper, window blinds and sofa synthetic leather and textile cushions are all printed, using the latex printing method that is unique to HP.
Customers can choose from a wide range of flexible coated and uncoated materials and expand, offering unlimited opportunity to the interior world. HP Latex Inks offer the versatility to print on both coated and uncoated media while enabling high-speed, high-productivity printing. The water-based formulations of HP Latex Inks reduce the impact of printing on the environment.
New products showcased on the HP stand at SGI Dubai 2017 are HP Latex, 335 Printer, HP Latex 560 and 570 Printers, HP Latex 1500 Printer and PageWide XL 8000 Printer.
