The special training and incentive initiative for channel partners is designed to enable them to address small and medium businesses as a focus for their go-to-market activities.
Sophos has announced a new initiative for small and medium sized businesses (SMB) in the Middle East. With limited capability to manage the growing complexity and sophistication of IT security, SMBs in the region are especially vulnerable.
Speaking on the new initiative, Mr. Harish Chib, vice president, Middle East and Africa, Sophos said, “With the growing volume of sophisticated and targeted threats across the world, small businesses without dedicated security resources are particularly challenged to stay secure. They often do not have adequate skilled security staff on board and have invested more on managing business challenges than on IT security infrastructure. The strategy of adding layer upon layer of security technologies is really no longer practical or effective. It is costly and complex and out of reach for a vast majority of businesses. Hence, we felt it is important to cater to this segment.”
“Our intention is to help incentivize our channel partners to better serve and support our customers in this market segment with security knowledge and expertise. Channel partners, who meet these targets will incentivized and rewarded by Sophos for their efforts, where they will be able to earn back by way of price discounts and credit for certification training,” Mr. Chib added.
Within the Middle East and Africa, Sophos has built its regional channel partner program based on feedback from its distributors and reseller channel partners. The regional partner program is well segmented into four different on-boarding levels with different skills certifications, sales and target activities, and rewards.
The Sophos Partner Program for Middle East and Africa
The partner program consists of four levels: Authorized Entry Level, Silver, Gold and Platinum, based on sales performance each level increases in commitment to selling Sophos products and value delivered to customers. The program includes offerings such as simple deal registration and discount structure, strong product and solutions portfolio, sales and marketing tools, and training and certification.
The Partner Program for MEA illustrates Sophos commitment towards being a truly channel first company that creates programs and incentives for better channel enablement and to accelerate Sophos partner profitability.