AMD expands into Southern Africa with Corex

Omar Fakhri, head of sales at AMD Middle East and Africa.
Omar Fakhri, head of sales at AMD Middle East and Africa.
AMD extended its relationship with South Africa based PC gaming and peripheral distributor Corex and appointed it as the regional distributor for its entire range of microprocessors, including both CPUs and APUs. The partnership aims at leveraging Corex’s relationships with key channel partners in South Africa and also expand AMD’s existing presence in the Southern African markets.

“With an established history of embracing innovative technologies and an in-depth understanding of consumer needs, Corex is an ideal partner to help AMD reach the robust South African market,” says Omar Fakhri, head of sales at AMD Middle East & Africa. “AMD has a broad portfolio of products that are ideal for South African users looking for outstanding performance and value, and I look forward to collaborating with Corex moving forward.”

The collaboration will allow Corex to offer a growing number of channel customer AMD’s high-demand products, including AMD’s next-generation high-performance computing and graphics solutions.

“AMD is a natural fit for Corex due to our background in gaming, and current profile that spans across a range of key industry verticals,” said Mark Lu, CEO at Corex.

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