“Logicom is a reputed and established distributor in the region with unmatched reach in markets, where Securifi is looking to expand. They have a strong channel network and a proven track record in the Smart and Connected Home technologies segment, which bodes well for our future expansion plans. Flexibility with channel reach is also critical for us. Securifi is ahead of the curve with the confluence of technology in our product range and Logicom came across as the perfect partner to bring this advancement to the region,” said Mohammad Meraj Hoda, President, World Wide Sales & Development, Securifi.
Logicom will cover entire MIddle East including UAE, KSA, Kuwait, Levant, Turkey, Pakistan, Iraq, Cyprus, Greece, Malta and Italy among others. It will also conduct channel engagement, training and activation programs as well as set up go-to-market strategies with key retail partners and provide the needed infrastructure for micro-channel to engage with Securifi brand.
Michael Papaeracleous, Executive Director of Distribution, Logicom added, “The growing wave of Internet of Things (IoT) has increased the demand for smart, connected products, each offering a myriad of new opportunities. Logicom’s partnership with Securifi, and the addition of their innovative Almond Wireless Router series to our portfolio, allows us to broaden our engagement with Smart, Connected Home technologies and thus enhance our product offering. This will provide our channel and retail partners with access to complete smart connectivity solutions that will give them a competitive edge in the markets they serve.”
Securifi has revolutionized home networking with the introduction of Almond, the world’s 1st touchscreen wireless router that can be setup without a PC or a Mac. Securifi’s unique technology differentiator as a Router + Smart Home Hub really fits very well into various sizes of home and small business where customers can not only enjoy an amazing wireless experience but also define the Security and Automation with just a touch of the screen.
