Fluke hosts annual distributor meeting in Istanbul

Fluke, a leading provider of compact, and professional electronic test tools, celebrated another successful year by holding its annual distributor meeting for its distributors and associates from the Middle East, Africa & Turkey. This annual event provides a strong platform for productive discussions and ensures active participation from partners.

????????The four day event was held in Istanbul, Turkey, and focused on developing & reinforcing relationships with distribution partners from MEA & Turkey, sharing ideas and experiences, discussing growth initiatives and raising awareness of new business opportunities.  Aiming to keep partners abreast to the changing trends, idea and information exchange formed the base to identify and develop common areas of synergy.

Topics discussed included regional overviews, market specific discussions, growth strategies and competitive challenges, new product launches and demonstrations, marketing initiatives and brand awareness.

Steve Hood, General Manager, Fluke Middle East, Africa and Turkey said,  “We are extremely pleased with the overall success of our annual distributor meeting this year. I would like to take this opportunity to thank our distribution partners who have contributed significantly to our progress and penetration regionally. I look forward to continued business growth and development in the coming years.”

The event also included an award ceremony to acknowledge and recognize outstanding achievers among distribution partners. Several distributors were awarded the Annual Fluke Distributor awards for their efforts in various categories, including ‘Outstanding Sales’ and ‘Best Marketing Program’ and ‘Best Retail Strategy’ among others. To conclude and celebrate the success, attendees enjoyed a scenic and historic tour of Istanbul, living a true Turkish experience.

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