ASBIS Africa ushers in AMD A-Series APUs

AMD announced the next generation in mainstream consumer computing with the availability of the new high-performance AMD Fusion A-Series accelerated processing units (APUs). Enabling truly immersive computing experiences in consumer notebooks and desktops, the AMD A-Series APUs enable brilliant HD graphics, supercomputer-like performance and over 10.5 hours of battery life.

In an increasingly digital and visually-oriented world, consumers are placing ever-higher priorities on multitasking, vivid graphics, lifelike games, lag-free videos, and ultimate multimedia performance.

To meet these needs, the AMD A-Series APUs combine up to four x86 CPU cores with powerful DirectX 11-capable discrete-level graphics and up to 400 Radeon cores along with dedicated HD video processing on a single chip. AMD A-Series APUs also allow for advanced capabilities such as gestural interfaces, multi-monitor support, 3D entertainment and real-time image stabilisation.

“The AMD A-Series APU represents an inflection point for AMD and is perhaps the industry’s biggest architectural change since the invention of the microprocessor,” says Rick Bergman, senior VP and GM, AMD Products Group. “It heralds the arrival of brilliant all-new computing experiences, and enables unprecedented graphics and video performance in notebooks and PCs. Beginning today we are bringing discrete-class graphics to the mainstream.”

The AMD A-Series APUs (previously codenamed “Llano”) are currently shipping and scheduled to appear in more than 150 notebooks and desktops from leading OEMs throughout the second quarter of 2011 and beyond.

Delivering powerful serial and parallel computing capabilities for HD video, 3D rendering and data-intensive workloads in a single-die processor, the AMD A-Series APUs offer software developers unprecedented power and potential in an ever smaller package.
Elsie Woods, AMD product manager at ASBIS Africa says, “We are very excited to introduce the AMD A-Series APUs into the South African market.” Stock will be available from ASBIS Africa in Q3 2011.

The AMD A-Series APU delivers the power to match how consumers actually use their PCs: all day – without sacrificing performance. Delivering more than 10.5 hours of resting battery life – a more than 50% increase compared to the 2010 AMD Mainstream Platform – users can get their work done or watch multiple HD movies on a single charge.

Additionally, AMD dynamic switchable graphics optimise battery life on PCs featuring AMD dual-graphics solutions by intelligently managing power states on the APU and separate discrete AMD Radeon GPU.

“The battery life of the AMD A-Series APU is a huge leap forward and will surprise many consumers and commercial customers,” says Chris Cloran, VP and GM, client division, AMD. “And the supercomputer-like performance will give people some revolutionary capabilities, like real-time image stabilisation – taking out all the shakes and jitters in those handheld videos on the fly, while you’re watching.”

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