Huawei announced the launch of IDEOS TM, an affordable smartphone powered by the latest iteration of Android TM 2.2 (also known as ‘Froyo’). IDEOS redefines the “entry-level” concept by combining high-quality hardware and software with a high price-to-performance ratio. IDEOS is priced between US$100 and US$200, depending on the market.
The ergonomically designed IDEOS provides a variety of ways to access the Internet, as it boasts downlink speeds of more than 7.2Mb/s, offers WCDMA + WiFi dual network support, and offers ubiquitous mobile broadband services. The device also doubles as a WiFi router for up to eight devices at a time, making IDEOS an all-in-one solution for a range of wireless connectivity options.
Available in black, yellow, blue, and purple, the IDEOS, with Android 2.2 pre-installed, not only runs fast, but also supports functions such as voice dialing, voice navigation, and the ability to run applications off the SD card. With more than 70,000 applications available in the Android Market, IDEOS provides a wide range of communication, entertainment, office, and financial management applications
Kevin Tao, CEO of Huawei Device, said, “The popularity of the smartphone is one of the key tools to bringing people into the ‘Golden Age of Mobile Broadband,’ which is linked to Google’s mobile Internet strategy. “We are proud to have already achieved our goal from early 2010 of developing a US$150 smartphone with an excellent user experience. The IDEOS is an affordable option, designed to lower barriers to entry to allow easy mobile Internet access.”
According to Huawei, the name “IDEOS” embodies creativity and inspiration: the “ID” represents the industrial design-centric hardware platform, the “OS” represents the operating system as the core software platform, and the “E” symbolizes the evolution to mobile Internet.