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Belkin appoints Egypt distributor

Belkin appoints Egypt distributor

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Patrick Hayati, Managing Director for Emerging Markets, Belkin Ltd.
Patrick Hayati, Managing Director for Emerging Markets, Belkin Ltd.”

Belkin, the global leader in connectivity solutions, has announced the appointment of International Business Systems (IBS), one of the fastest growing importer and assembler in the regional ICT market, as an authorized distributor for their extensive product line up across the Egypt market.

IBS will be working closely with Belkin to help widen its scope further across the Consumer, SMB & Enterprise markets.

The main objective of the partnership is to extend Belkin’s national presence & product offering across the Egypt market. IBS will work aggressively to implement their strong technical resources & in-depth regional industry expertise, helping to expand & build upon developing Belkin’s product line up across all market segments.

Patrick Hayati, Managing Director for Emerging Markets, Belkin Ltd, said, “We are very excited about our partnership with IBS. We strongly believe that IBS share a close synergy with the Belkin brand & will help us to further develop our solutions offering to the Consumer, SMB & Enterprise markets. With a clear understanding of the Egypt market, IBS will enable Belkin to reach out to new customers and comprehensively address one of the fastest growing markets in the region.”

IBS offers a comprehensive range of quality solutions and services to meet customers complete computing and consumer electronic needs. IBS’s unique business model – buying direct from the manufacturer under volume pricing agreements – means that Belkin will receive the most competitive pricing & availability in the market.

“We are looking forward to working closely with Belkin to help develop the innovative brand in an extremely competitive market,” explains Sherif Sameh, Retail Sales Manager, IBS. “We are confident that our partnership will result in the brand awareness and strong sales activity of Belkin’s diverse range of innovative, products across our national customer base.”

The latest partnership with IBS is part of Belkin’s regional expansion plans to expand their local distribution into key markets including Egypt, KSA, South Africa and North Africa.

Belkin is very positive about the Middle East market and optimistic in achieving further growth in 2010 and beyond as the ME region has a lot of opportunities for Belkin to leverage and build upon. Therefore Belkin will continue to invest in expanding their business in the Middle East through marketing, channels development, growing Belkin’s product offerings to consumers, and introducing state-of-the art products.

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Chris N. Fernando Chris N. Fernando is the Chief Editor of Channel Post Middle East and Africa. He is an experienced media professional with over two decades of journalistic experience. He is easily excited by the smallest of technologies around. He is an Android fanboy at heart, who also owns an iPhone, a Windows Phone, and a BlackBerry. Though he uses a MacBook Pro at work, he also uses a Windows PC, an Xbox One and an Xbox 360 for all his gaming requirements. True gadget lover at heart!
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